AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Ad Age Leading Women is an annual list of trailblazers across the advertising, marketing, media and tech industries.

Many creative shops are forging partnerships with media agencies to co-pitch for integrated accounts. (sorbetto/) By: Brandon Doerrer ...

Publicis Groupe Chief Inclusion Experience Officer Renetta McCann is the recipient of Ad Age's 2025 Vanguard Award.

Mandy Fields, a 2025 Ad Age Leading Women honoree, worked at Gap, Safeway and Albertsons before joining e.l.f. in 2019.

Nneka Keshi, a 2025 Ad Age Leading Women honoree, uses global insights to grow clients' businesses.

Mother London’s campaign in Brighton arrives ahead of a store opening there this week.

In a culture shaped by soft signals and scrolls, brands can win Gen Z with work that’s quiet, stylish and deeply in tune with ...

Four new spots directed by Harold Einstein recall the classic spots from the early 2000s, but skew a little older.

Anomaly campaign with dueling dealerships shows that TV ads aren’t just for big brands.

Beto Fernandez joins Translation after previously running purpose-led agency Activista.

Sunday’s activation at the “It’s a Small World” ride was led by Ben Cohen to emphasize the effect of war on children.