Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years.

However, has also been through a somewhat embarrassing rebranding process, returning Max back to its original HBO Max moniker amid playful jibes from its own hosts and rival services. The ill-fated Max era lasted two years before reverting on July 8 this month.

Warner Bros. Discovery Access UK and the Series Mania Institute have selected French screenwriter Julie-Anna Grignon as the winner of their 2025 Writers’ Programme. Grignon, who previously worked on series such as “Week-End Family” for Disney+, “Balthazar” for TF1, and “Endless Night” for Netflix, won €10,000 for series concept.