Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

When Ronald D. Moore’s Battlestar Galactica reboot delivered its finale episode in 2009, it was met with mild disappointment. Instead, they got an ending in which the show’s surviving characters ...

Times have changed quite a lot since we went over terms like “Alpha Sigma" and “Skibidi Ohio Rizz." The language of "the kids ...

Language is ever evolving, and that’s never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

From smart toys and virtual assistants to personalised learning platforms, Gen Alpha is surrounded by AI-powered devices.

Generation Alpha, born roughly between 2010 and above, is often seen as adept navigators of a digital world dominated by smartphones, social media, and AI.

Gen Alpha girls are sparking conversation on social media, as parents say they're defying prior gender norms with their fierce lack of filter.

MrBeast is creating a new animated series based on top-selling action figure toys in hopes of hooking the next generation on ...

As a new generation of consumers emerges—Generation Alpha—investors are beginning to make predictions about how these young people will spend their money. To understand the ethos of this ...

For brands trying to reach Gen Alpha, here are three key points to keep in mind, along with tips for how to transform their marketing strategies in response.