Instead, we got a rare look at the current usage numbers behind Xbox, as well as a glimpse at a new spin on an old strategy for Xbox’s publishing division. The PS5 or Switch aren’t straight-up ...

Microsoft’s strategy for Xbox has undergone significant evolution ... about next-gen gaming consoles In its pursuit of ...

Industry analysts suggest this design continuity is crucial for brand recognition in the competitive ... strategy spanning both portable and home console gaming experiences. Speaking on ‘The ...

SAN FRANCISCO — Phil Spencer defended the strategy for the November launch of the Xbox One video game console ... said that the company is in a great competitive position compared to past ...

Anyone hoping for the sudden appearance of a coherent Xbox branding strategy had their hopes dashed -- the follow-up to the Xbox One is the Xbox X Series. In one stroke, Microsoft has taken a ...

It has been an interesting couple of years for the Xbox, ones in which we’ve witnessed ... with the traditional console companies, but our competitive landscape includes the likes of Google ...

Microsoft entered the highly competitive video game console market nearly 25 years ago. Today, the Xbox stands as the third major platform alongside the Nintendo Switch and the Sony PlayStation.

Apex Legends has become a sensation among competitive gamers, especially on Xbox. The fast-paced, strategic gameplay requires skill and the right games to sharpen those skills. This guide covers ...