Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

According to Mudhune, scalability of B2C models in Africa is based on mobile network penetration, fintech solutions, last ...

Modern B2B data analytics is the practice of turning streams of B2B transaction and customer data into actionable insights ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Subscriptions have expanded beyond digital services, now encompassing both B2C and B2B sectors, and customers have embraced the convenience, personalization and predictability that subscription-based ...

When it comes to ethnicity, there is a subtle difference between a person who is described/identifies as being Latino/a to someone who is Hispanic. It gets even more complicated when both either get ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

Psychiatrists and psychologists are two key types of mental health experts. Both have advanced degrees based in the sciences, both undergo clinical training in the diagnosis and care of people with ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

With hybrid working now a common process for most of us, the need to ensure we are productive and efficient outside of the ...

Here's what you need to know about this versatile grape's multiple monikers. Vicki Denig is a wine and travel journalist who divides her time between New York and Paris. She is a certified wine ...

Nigeria’s licensing framework has created a strong foundation for trust and stability in the financial ecosystem ...