In a previous article, I discussed redefining the challenge facing companies that want to become data-driven. The way most people think about this problem—and the most commonly proposed solution—is ...

Data integration is a crucial aspect of workplace efficiency and maintaining compliance. Learn how data integration tools provide greater visibility and control. Image: Andrey Popov/Adobe Stock ...

The proliferation of remote and online work maximizes workforce potential for companies but spreads data thin from platform to platform. From customer relationship management software to cloud ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...