These honorees are helping their customers unlock better understanding of data to do everything from supercharging sales ...

Meta Platforms to use AI interactions for personalised ads on Facebook and Instagram, sparking debate on data use in ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

I sat down with PayPal’s Iskra Velichkova and MUTABOR’s Burkhard Müller to discuss one of the biggest German rebrands of ...

The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

Tinuiti gets a lot of attention in New York, and that’s not by chance. They’re one of those agencies people mention when you talk about smart media planning. They’ve recently been named the U.S. media ...

Retail businesses are constantly seeking to drive growth among myriad challenging conditions: from the competitiveness of the market, the saturation of advertising and marketing spaces, and even ...

CSP’s new data-driven Outlook Report shows an industry at an inflection point, offers a roadmap for the future ...

The article lists 10 top digital marketing news blogs, highlighting their value for staying updated with SEO and digital marketing trends.

The proposal shows how in the dark advertisers are about platform ad auctions. The idea would be for platforms to disclose ...

A wave of massive data centers is expanding across Texas, prompting warnings from experts who say the new water demands could ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...