Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Leaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we ...

I sat down with PayPal’s Iskra Velichkova and MUTABOR’s Burkhard Müller to discuss one of the biggest German rebrands of ...

Tinuiti gets a lot of attention in New York, and that’s not by chance. They’re one of those agencies people mention when you talk about smart media planning. They’ve recently been named the U.S. media ...

The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

CSP’s new data-driven Outlook Report shows an industry at an inflection point, offers a roadmap for the future ...

The proposal shows how in the dark advertisers are about platform ad auctions. The idea would be for platforms to disclose ...

IBM Watson is a pretty big name in the AI world, and for good reason. It’s not just one tool, but more like a whole suite of ...

In the delivery-first era, independent restaurants have faced an uphill battle to compete with major brands and third-party ...

Discover the AI-powered side hustles that ChatGPT said will dominate -- from microservices to green gigs. Plus, discover some ways to get started fast.

The question isn't whether an AI bubble is about to burst, but how San Francisco will handle what comes next, and what the ...

Rather than replacing CEOs, AI is poised to serve as a strategic adjunct, managing complexity and surfacing insights with ...