Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

The problem with even a flawless elevator pitch is that it’s all talk. It’s far more effective is to show rather than tell a customer about your product. Here’s a real-life example, from a reader, ...

It’s almost Christmas, but there’s still time for a creative company to share some cheer and promote the business at the same time. The holidays can be a strategic advantage for marketing yourself or ...

Inflation isn’t a four-letter word, but it may as well be in terms of its impact on consumers. Defined as the rate at which the general level of prices for goods and services rises, inflation reflects ...