New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

An explanation of the findings from the federally financed survey to assess long-term care needs and finances of those 65 and older. By The New York Times and KFF Health News The Times/KFF Health News ...