Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Challenger seeks to unseat incumbent for machine learning workloads A fledgling file format that aims to address limitations in the widely-used Parquet is under review for adoption by an open source ...

Google is turning its vast public data trove into a goldmine for AI with the debut of the Data Commons Model Context Protocol (MCP) Server — enabling developers, data scientists, and AI agents to ...

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

Overview:  Generative AI shifts marketing from static campaigns to dynamic, real-time personalization powered by first-party data. With cookie loss an ...

Since the site struck licensing deals with Google and OpenAI, its traffic—and its importance to legacy media outlets—has ...

That number is not just a reputation score. It’s a direct indicator of ESG performance and long-term value creation. It also ...

When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

Google Cloud has launched Gemini Enterprise, a platform meant to make artificial intelligence part of everyday work. The idea ...

SAP unveils AI, data, and app innovations at SAP Connect event to boost business transformation. Partnerships with Databricks ...