Bang-for-your-buck is the underlying ethos of the “microbrand” watch industry, but Lorier accomplishes this goal with such efficiency that I’m amazed it can afford to keep the lights on. Every watch ...

Swatch Group is the biggest brand in the Swiss watchmaking industry, grossing CHF 6.7 billion in 2025. Swatch is making a cheeky statement about the import tariff rate set by the U.S. Government on ...