The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

Six ways Pinterest is becoming serious about visual search Pinterest is slowly transforming into a powerful visual search engine and its latest features hint of a promising future.

What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?

The ultimate guide to meta tags: why they matter and how to optimize them for impact Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta ...

Cybersecurity in SEO: How website security affects SEO performance Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously ...

A guide to implementing Google’s “How-to” schema "How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with ...

SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your ...

The future of Google and what it means for search Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or ...

10 Silent killers that affect your website speed You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them.

Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does ...

The 10 best Google Doodles of all time Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from the last two decades.