European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

At the other end of the spectrum, advertisers with small budgets (like local independent retailers and car dealerships) are more likely to rely on less expensive local TV and radio ads instead of ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

Report Details Industry driven dataset: Share of Voice is available for 12 industries. Total advertising spend is broken out by Parent Brand and Media group. Data is broken out by Parent Company with ...

A mídia está se confundindo. Seu mix de marketing está otimizado? Em 2025, os canais digitais estão ocupando o centro do palco, com o aumento do tempo que o público passa em dispositivos digitais. No ...

Les médias se brouillent. Votre marketing mix est-il optimisé ? En 2025, les canaux numériques occuperont le devant de la scène, le temps passé par le public sur les appareils numériques étant en ...

Measurement Get cross-media measurement metrics for ads and content Audiences are everywhere, all the time, which means measurement should be, too. Nielsen ONE delivers comprehensive, deduplicated ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...

Copenhagen, Denmark – June 25, 2025 – Nielsen, a global leader in audience measurement, data, and… ...