Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content? Researchers at SEMrush looked at the 500 most followed ...

Ever wondered how to implement behavioral progressive profiling throughout your potential customers' awareness journey so you can drive demand generation? In a "perfect" world, your ideal customer ...

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2. The report was based on data ...

A lot of marketing directors are constantly tweaking their messaging. Sure, it's easy to get jammed up. Especially when you've got so many moving parts to consider. But I've spotted a few common ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it—like Campbell's Green Bean ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...