Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers ...

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Repurposing content is a smart way to maximize its value and reach a wider audience. Learn 9 ways to tell what content is worth repurposing, and how to do it.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...