The company's first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.