Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s ...

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

DDB Mudra Group will serve as one of the hosts for Portfolio Night 2025 in Mumbai. The event will take place in different ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...