Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

DDB Mudra Group will serve as one of the hosts for Portfolio Night 2025 in Mumbai. The event will take place in different ...

Milkbasket, an early-morning grocery delivery app, has unveiled its latest brand campaign, ‘Door Bell Ki Chow Chow, No More ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...