Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

Livingbridge, a mid-market private equity investor today announced its investment in London-based social media publishing business, Jungle Creations. The investment was made through Livingbridge’s ...

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon.

O2 has launched its latest campaign, “Only O2/Switch Up,” highlighting the flexibility and freedom available to its customers. The campaign, created in partnership with VCCP London, is the third ...

Insurance firm, AXA UK, has rolled out a new Masterbrand campaign, ‘Future You will thank you’. The campaign is running across digital, AV and OOH, complemented by a media partnership with Channel 4 ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

Leo UK and Škoda UK are tackling outdated stereotypes about electric car drivers in a new campaign, ‘Electric, but Škoda’. Aimed at people unsure about switching to electric, the campaign playfully ...

GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Snapchat has launched new augmented reality (AR) and content partnerships for the 2024 Olympic games in Paris. As a result, the social media giant, is leveraging its AR Camera Kit technology to ...

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...