This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

One of the six lawful grounds for personal data processing is the ‘legitimate interests of the controller or third party’, and this is the area we’ll be examining in this article, with plenty of help ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 ...

A roundup of 30 of the best brands on social media, including Nike, Boohoo, PlayStation, and 27 others that understand how to succeed on Twitter, Instagram, Facebook, and TikTok.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Here’s a run down of ten of the most impressive ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

Sean Cole looks at music consumption habits, how albums and singles have changed, and how tech and social media has affected the industry.