At Ecommerce Expo 2025, Chief Brand Officer Prema Chablani explained how Snag has grown an engaged community who return to ...

At Econsultancy’s Capability Leaders Forum, leaders from Canon and E.on Next discussed how they’ve taken GenAI from ambition ...

If you’re not an Econsultancy subscriber, you can download the report here.

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges ...

The advent of 5G is beginning to make the true transformative potential of smart technology and the internet of things a reality. And with the ongoing Covid-19 pandemic placing new demands on ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

One way to have a memorable tone of voice is to be funny. However, there aren’t many brands who can consistently pull off humour without coming off as cringey or try-hard. Humour is subjective, too, ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...