Roblox is turning its expertise from making a blocky virtual world entertainment platform for kids and teens to education with a coding push. Roblox Education is an initiative aimed at inspiring ...

“We love the ads," says Baszucki. "They're funny." This business model, where kids have fun learning how to program, build things, and gain some key business knowledge, is paying off for Roblox.

Of the creators who are enrolled in the Roblox Developer Exchange (DevEx) program, the overwhelming majority are over the age of 18. The average age for top earning and/or engaging developers is ...

Roblox’s trajectory generated interest from professional game developers, many of whom are now fighting to beat out children for success on the highly competitive platform.