Jung von Matt Nerd developed the game design and comms, while Alfr3d, the agency’s tech division, supported strategy, mechanics and user generated content creators. Gesa Geissel, corporate director ...

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KreekCraft, a popular Roblox YouTuber, pointed to Grow a Garden’s popularity on TikTok and Shorts — full of juvenile, goofy clips of the game — as evidence of its younger users.