business | Technology Roblox game-buying frenzy is turning teens into millionaires As the company grows toward 100 million active daily users, contributors are finding there’s money to be had.

The company introduced the Game Fund, a Roblox-flavored version of a creator fund, last summer and it initially launched with $25 million earmarked for up-and-coming games.

There are a few parts to what Roblox is announcing on Tuesday. One is that Roblox is revealing for the first time that it’s investing $25 million as part of the Game Fund.

Tens of millions of these games live on Roblox ’s browser—hundreds of times more titles than exist on Steam. Every day, 43 million people play those games, mostly kids.

Jacob Girdler joined Roblox on a whim more than a decade ago when he was 9 years old. The entrepreneurial teen, who largely works alone, has now designed over 300 games for the platform. One of ...