Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech has been in the national news for months now with their success in the transfer portal and the brash confidence of their billion-dollar NIL sponsor, Cody Campbell. Texas Tech head ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

The recruiting world has been kind to Kalen DeBoer and the Alabama Crimson Tide, as the program is close to ranking in the ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...