Justin Bieber’s long-awaited fashion brand SKYLRK has officially launched, and so has the backlash, specifically surrounding the prices.

The pop star released “Swag” Friday on the heels of debuting a new clothing line, Skylrk.

Today, the Canadian pop star dropped the first collection from the mysterious label he’s been teasing since 2023. Here’s everything we know so far.

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here

Justin Bieber has reached a $31.5 million settlement with former manager Scooter Braun, resolving a financial dispute that stemmed from the cancellation of Bieber’s 2022 Justice tour. The agreement comes two years after the pair ended their 15-year professional relationship in 2023.

The “Baby” singer’s new style venture has been a long time coming, as he’s been quietly teasing it since 2023.

Justin Bieber and Scooter Braun have reached an agreement following a financial dispute, sources told PEOPLE. According to these sources, the settlement sees Bieber pay back a $26 million advance for his canceled Justice Tour that Braun's company HYBE had covered,

Justin Bieber started his Thursday (July 10) by dropping his anticipated and long-teased new brand SKYLRK. The apparel line includes everything from slides and sunglasses to hoodies and tanks. As it turns out, the drop was only an appetizer for what was to come.

Justin Bieber has been teasing the launch of his new fashion brand, Skylrk. Though the pop star is no stranger to debuting his own clothing label—he co-launched his former venture, Drew House, in 2018—his latest passion project has been kept more of a mystery.

On Justin Bieber’s surprise seventh studio album Swag, the 31-year-old singer got vulnerable about his struggles in his “Therapy Session” interlude and other songs.

Justin Bieber launches his clothing brand, Skylrk, with a debut collection of apparel, footwear and accessories. Prices range from 49 to 225 euros.

The Rhode founder cozied up in a yellow robe from SKYLRK, her husband's brand in the making, after soaking up the sun in a designer bikini