The Advantages of a Customer Incentive Program. Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

What Is Retail Shrinkage?. Retail shrinkage is the portion of your inventory that gets lost or stolen. Your shrinkage rate is expressed as a percentage based on the value of lost inventory divided ...

Six Main Functions of a Human Resource Department. An efficiently run human resources department can provide your organization with structure and the ability to meet business needs through ...

The Importance of Telephone Communication in Business. According to Graham Williams of Centre-ing Services, communication by telephone will be reduced to 5 percent of all business communications ...

Why Is Punctuality Important in the Workplace?. In 2011, a CareerBuilder survey reported that 15 percent of American workers were late once per week. When lateness does occur, its effects spread ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

How to Be a Calm-Assertive Leader. Your management style sets the tone for your team in terms of how you lead and the results you will yield as a group. If you are calm-assertive type, you have a ...

Four Basic Elements of Organizational Structure. Organizational structure depends on the company and/or the project. The structure helps define the roles and responsibilities of the members of the ...

Why Is Organizational Structure Important?. There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a ...

Training presents a prime opportunity to expand the knowledge base of all employees, but many employers find the development opportunities expensive. Employees also miss out on work time while ...