Early in my career, I replied honestly to a colleague’s “How are you?” with “Not so great today.” The silence that followed made it clear I’d broken an unwritten rule: don’t talk about your feelings ...

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and ...

Insights from Heather Roestamadji, Senior Manager for the Optimize Product at Claritas, and Simon Whittick, Director of Product Marketing at Anzu For decades, last-click attribution has been the ...

Join Katie as she talks with Wharton Business School professor, author of the best-seller “Bring Yourself” and negotiation expert, Mori Taheripour on how to negotiate fearlessly, finding greater ...

Advertising Week LATAM regresa a la Ciudad de México del 31 de octubre al 1 de noviembre de 2023. Una vez más en el Papalote Museo del Niño, las mentes más brillantes de marcas, agencias, medios, ...

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...

Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...

There has been a long understanding that current methods to measure the effectiveness of digital marketing aren’t up to the task. For more than a decade, viewability has been the standard to measure ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

As the global creative community prepares to descend on the French Riviera, Cannes Lions 2025 is shaping up to be one of the most thought-provoking editions yet. With the industry at a tipping point — ...

Leveraging insights from our Asian American Retail Report, you’ll be able to better identify, understand and engage these multicultural consumers by knowing their preferences and attitudes toward ...

I’ve been in adtech for 25 years — through startups, market highs and market crashes, fundraising in both boom times and downturns, and plenty of battles with now-convicted monopolists. Every time I ...