Android and iOS apps on Windows: What is Microsoft doing—and will it work? Running a competitor's apps has been done before. It hasn't worked.

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But because iOS and Android as so well established, app developers are reluctant to spend the time, effort, and money on new platforms such as Windows 10.

What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows?

A big piece of news out of Microsoft BUILD today: developers can convert their apps written in Objective C for iOS devices into Windows 10 applications. A tool that Microsoft plans to release will ...

iOS and Android developers will be able to port their apps and games directly to Windows universal apps, and Microsoft is enabling this with two new software development kits. On the Android side ...

Microsoft is courting iOS app developers, too, in fact, it already has done. Windows 10 isn't the first platform to go looking at another platforms apps.