B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...