Swift Transportation has announced a new strategic marketing campaign called Swift’s Driving Force that's aimed at reaching new drivers by highlighting the company’s culture, size, and ...

Swift gave her truckers a bonus of $100,000 each. That's quite a bonus for a leg of the tour which started in March and is scheduled to end this month in Los Angeles.

Taylor Swift recently gave $100,000 bonuses to the truck drivers hauling The Eras Tour equipment, along with handwritten letters delivered by her dad.

On Tuesday, news broke that Swift had given some $55 million in total in bonuses to her dancers, sound technicians, riggers, and truck drivers.

Swift Transportation, the largest trucker in North America, saw its shares crater 16 percent on Friday after it said it could not find enough truck drivers and that it would hurt future earnings. T… ...

Swift Transportation is reaching out to young people with a digital marketing campaign that promotes the company’s culture, size and emphasis on job advancement.