Social media users react to Sam Pepper's prank, where he pretends to kill Viner Colby Brock in front of Colby's best friend, Sam Goldbach ...

YouTube star Sam Pepper is on the hot seat after playing a prank in which his victim is led to believe his best friend is kidnapped and killed right in front of him. In video of the prank, Colby ...

The stunt, which is titled "Killing Best Friend Prank," stars Pepper and Vine duo Sam Golbach and Colby Brock.

Sam Pepper's latest ‘prank’ has sparked outrage after posting a video of a Vine sensation Sam Golbach being tricked into thinking that his best friend, Colby Brock, had been murdered.

Sam Pepper's video claims to feature a "prank" on Sam Golbach (left), whose friend Colby Brock (right) is supposedly in on YouTube say they won't be removing a video in which vlogger Sam Pepper ...

The stunt, which is titled "Killing Best Friend Prank," stars Pepper and Vine duo Sam Golbach and Colby Brock. Anonymous responded to the video by threatening Pepper unless he removes the footage ...

Sam Pepper's video claims to feature a "prank" on Sam Golbach (left), whose friend Colby Brock (right) is supposedly in on ...

In his most recent video, the blue-haired Pepper pretends to murder Colby Brock (who was in on the “prank”) in front of his crying, tied-up friend, Sam Golbach.

Colby, of the Sam and Colby YouTube channel, joined forces with Pepper to prank his comedy partner Sam Golbach.

As Sam and Colby aptly put it, "The sky's the limit." With creators continuing to push boundaries and explore new mediums, the future of entertainment looks increasingly creator-driven.