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SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Text message marketing has been popular channel for many companies over the last few years. If you haven’t tried this yet, it may be because you have the wrong idea about text message marketing. Used ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Shopify’s recent revelation that mobile eCommerce traffic has overtaken desktop for the first time was news to many – but to others, like us chatty bunch here at FireText, it was a long awaited ...

Institutions need new ways to reach students and stakeholders—and SMS text marketing might be the answer to communication problems No matter how large or small, colleges often have a hard time ...