Everyone loves building structures but Roblox is capitalizing on people who love to build games. Its online gaming network already has already grown into the millions of players.

Zander Brumbaugh discovered Roblox when he was 12. Quickly, he went from playing on the platform to creating his own user-generated content and games.

Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.