Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the number of units that your business sells over a ...

BACKGROUNDAutomated text analysis is widely used across the social sciences, yet the application of these methods has largely proceeded independently of qualitative analysis. OBJECTIVEThis paper ...

An account is given of a research project with particular attention to the place of data analysis and interpretation. It shines some light into what oñen remains the black box of qualitative research ...

Product managers can only be successful if they can make effective use of both quantitative and qualitative data. But mapping the former to the latter, and collecting high-quality data, is a huge ...

DENVER--(BUSINESS WIRE)--Lumivero, the leading data insights provider, has announced the release of NVivo 14, the revolutionary qualitative data analysis software that empowers researchers to ...