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Numerator, a data and tech company serving the market research space, has published early read results from the first two days of Prime Day 2025. Data is updated throughout the four-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes: verified spend,

Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.