Not all hotel loyalty programs are created equal. Here are the brands that don't stack up, whether due to lack of options, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

Cava launches tiered loyalty program with industry-first "status matching." Guests can jump to top Sun tier by showing ...

Making customers ‘feel more important’ a priority, category manager at CSP’s Center Store Forum says, while director of ...

Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

Serge Vasin is Founder and CEO of Liquid Access, a SaaS platform transforming loyalty programs and subscriptions into shareable assets. A decades-old industry staple, almost every business today has ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Whether planning a trip with family, friends or even coworkers, travel is all about the experiences. The American Airlines AAdvantage® program is the ultimate rewarding travel companion that can help ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...