Not all hotel loyalty programs are created equal. Here are the brands that don't stack up, whether due to lack of options, ...

A new Skift ranking of 14 hotel groups measures how many loyalty program members each company has relative to their inventory ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

There’s a legal saying that “bad facts make bad law.” Right now, crypto needs better facts. If crypto wants to resonate with policymakers, we should deemphasize the facts and narratives that threaten ...

Serge Vasin is Founder and CEO of Liquid Access, a SaaS platform transforming loyalty programs and subscriptions into shareable assets. A decades-old industry staple, almost every business today has ...

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers: the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has ...

Airbnb is developing a loyalty or membership program that will differ from traditional hotel points systems, favoring a ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

“While consumers join loyalty programs to receive immediate benefits, only a handful of programs make it into active mental rotation, with the rest falling into the noise. Brands are not just ...

Making customers ‘feel more important’ a priority, category manager at CSP’s Center Store Forum says, while director of ...