Please provide your email address to receive an email when new articles are posted on . The findings support the efficacy and feasibility of long-term, auditory-based cognitive training for people ...

A team of scientists has uncovered a system in the brain used in the processing of information and in the storing of memories -- akin to how railroad switches control a train's destination. A team of ...

Scientists have identified a way in which the brain’s ability to process information diminishes with age, and shown that this break down contributes to the decreased ability to form memories that is ...

A long-accepted scientific theory about the role the hippocampus plays in our unconscious memory is being challenged by new research. For decades, scientists have theorized that this part of the brain ...

Much of what goes on inside our skulls is a mystery. Understanding our consciousness still very much eludes us and knowing exactly how our experiences are turned into memory is nebulous at best. Now, ...

Several studies have shown that pioneering brands are preferred to later entrants. The "pioneering advantage" is remarkably robust and has been observed across a wide variety of products and contexts.