The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...