Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Adobe previewed three tools that will add generative AI to video editors’ workflow. Premiere already allows video editors to integrate Adobe creative cloud software like After Effects (motion graphics ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Adobe has announced a range of AI-driven features and upgrades for Premiere Pro. The company has launched Generative Extend in Premiere Pro, which is powered by the Adobe Firefly Video Model and ...

While NAB is always a whirlwind filled with exciting new brands, products, and innovations, there are few spots on the Las Vegas convention center floor that seem to remain familiarly the same. The ...