Connecticut Sen. Richard Blumenthal joined forces with two other senators to write a letter to Delta Air Lines expressing ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...