Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

If you're a collector or are just enthusiastic about free Roblox UGCs, My Hello Kitty Cafe has a new event where you can obtain a free UGC after completing a few quests.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience ...