Senator Rodrigo Paz, the surprise top finisher in Bolivia's first-round presidential election, spent years traveling the country, posting hundreds of social media videos and honing his image like a full-time influencer.

Early official results in Bolivia showed the centrist Rodrigo Paz of the Christian Democratic Party leading Sunday's presidential race, with a surprise 32.04% of the vote according to the country's electoral tribunal.

Bolivia's presidential vote is headed to an unprecedented runoff after Sunday's election ended over two decades of ruling party dominance in the Andean nation.