Explosive demand for its Labubu dolls in overseas markets has driven the growth, since the toys sell for higher prices and generate bigger margins in regions like North America.

The Beijing-based collectible toy company has found its breakout success in its “The Monsters” characters, most notably Labubu, a mischievous, serrated-toothed elf from illustrator Kasing Lung’s storybook universe. In the first half of 2025 ...

Pop Mart, the Chinese company which makes the toothy-grinned toys, is reported to be worth more than industry giants Mattel, Sanrio and Hasbro combined.

Net profits of Labubu maker, Pop Mart, have soared by nearly 400%, and the company's Hong Kong-listed shares are up more than 570%, and it's now worth more than twice as much as Mattel – which makes Barbie. We will look at why these elf-like dolls, made by the Chinese, are trending.