Rihanna announced the partnership on the beauty brand’s Instagram: “Tried to tell yall….we outside all 2024!!! PROUD to announce that @Fenty Beauty is a premium partner of the Olympic AND ...

This article was originally published on underthelaces.com as How Rihanna's partnership with PUMA can change the game.

Rihanna is so “proud” of Fenty’s partnership with the Olympics. The 36-year-old singer and beauty mogul has inked a deal with the Olympic and Paralympic games, which will make Fenty a “pre ...

Rihanna‘s partnership exemplifies a broader movement ... and influence across sports, entertainment, and business. As this collaboration unfolds throughout the WNBA season, it will undoubtedly ...

Today, the sportswear brand confirmed that it has entered into a new partnership with Rihanna. “She’s back,” Arne Freundt, the CEO of Puma, said. While the details behind the deal are ...

Rihanna’s Fenty Beauty is going to the Paris Olympics and Paralympics, marking one of the brand’s most high-profile premium partnerships yet. Volunteers awarding medals to athletes will ...

In short, Puma confirmed it had started a new partnership with Rihanna. “She’s back,” Puma CEO Arne Freundt said. Image courtesy of PUMA In 2014, Rihanna was tapped by Puma to serve as both ...

Shine bright like a diamond. Rihanna delivered some major bling at Saturday’s Formula 1 Las Vegas Grand Prix, wearing a six-figure custom Jacob & Co. watch around her ankle as she rocked an edgy ...