Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

Marketers need to “say yes to work that makes them uncomfortable”, Morgan Flatley, global chief marketing officer at McDonald's, has said. Speaking at Cannes Lions International Festival of Creativity ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

McDonald’s Ian Borden, EVP and global CFO, and Morgan Flatley, EVP, global CMO and new business ventures, chatted about a ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

McDonald’s has unveiled a new global marketing campaign to bring fans of 2022 FIFA World Cup together upon kicking off its sponsorship for the tournament this Sunday. Also known as “Wanna go ...

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

for decades our favorite movie and TV characters have, too,” said Morgan Flatley, McDonald’s global chief marketing officer and head of new business ventures. “The As Featured In Meal is our ...

McDonald’s is bringing back a long-requested, cult favorite food item: the Snack Wrap. “It’s back,” the company said in a two ...