Marketers need to “say yes to work that makes them uncomfortable”, Morgan Flatley, global chief marketing officer at McDonald's, has said. Speaking at Cannes Lions International Festival of Creativity ...

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

McDonald’s has unveiled a new global marketing campaign to bring fans of 2022 FIFA World Cup together upon kicking off its sponsorship for the tournament this Sunday. Also known as “Wanna go ...

McDonald’s faced a challenging Q1, as revenue came in below Wall Street expectations and same-store sales declined.

While McDonald's has benefited from its global presence during the current ... farmers and suppliers to creating elaborate guerilla marketing campaigns. In Italy, it was a question of targeting ...

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

For the first time in almost four years, McDonald's has reported a drop in global same-store sales in ... and enhance this message through improved marketing. "Trying to move the consumer with ...