TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

TikTok’s fifth annual trends report encourages brands to “take more creative risks,” including using AI in their advertising on the social media platform. The report highlights three trends. The first ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should ...

Short looping video clips are the dominant form of content on TikTok, and they can convey relevant and engaging brand messaging that resonates with consumers. The majority of TikTok's users are ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

From the start, the brand quickly gained attention on TikTok for its bold, vibrant products, and its inclusive approach to makeup artistry. While the products were constantly popping up on users ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...